You Must Create
Art Direction and Graphic Design, 2020 – current. Born out of a love for English subculture and music, Creative Director Fraser Moss, Founder Jimmy Collins’ and fashion designer Ovelia Transtoto continue to create timeless, utility-inspired ethical garments with integrity. Logo and indentity refinement, website design, printed applications and brand guidelines by Max Parsons. Web development by Camber Group. Lookbook photography by Esther Theaker.
Clemens
Art Direction for Japanese sneaker brand Clemens founded by product designer Shin Mononobe of Asics and Creative Director Hank Park of MMBP. Design and photography by Max Parsons.
Practice Architecture
Graphic Design and Identity for Practice Architecture, Architects and makers celebrated for innovation in materials and sustainability. Brand typeface, Monument by ABC Dinamo. Website design and printed applications by Max Parsons.
Mizutama
Branding and wrapping paper artwork for Brooklyn-based florest Mizutama Studio. Print design by Max Parsons, graphic design in collaboration with Hank Park and MMBP. Mizutama Marque and calligraphy by Hakjung Lee Don Hong. Brand display typeface, Larish Alte by Radim Pesko.
Fenwick
Launching Fenwick’s own food brand identity. Graphic Design for quintessentially British department store Fenwick, by Max Parsons, Minji Kim and Hank Park. Photography by Rowan Corr.
